Pricing guide
Social Media Manager Pricing Guide
How social media managers can price content calendars, monthly retainers, reporting, and campaign support.
Start with a floor rate
A social media manager should first calculate the minimum hourly rate needed to cover income goals, expenses, taxes, time off, and non-billable work. The floor rate is not always the quote; it is the line below which the work becomes unhealthy.
Costs to include
- content planning
- creative production
- reporting time
- community management
Package ideas
- monthly content retainer
- campaign launch package
- analytics and reporting add-on
Pricing checklist
- Define the deliverable, revision limit, and response time.
- Charge more for rush work, unclear scope, or high coordination load.
- Use a deposit or milestone billing when delivery risk is high.
- Review the margin before accepting fixed-price work.
After calculating your floor rate, use the profit margin calculator to test whether a project quote still works after direct costs and payment fees.